Category Archives: Marketing
Hot Topic: Social Media for Business
Many companies want to explore social media but aren’t sure where to start, and what will work to engage customers and promote their business. Knowing the GOALS of any marketing campaign is the first step to success, and then learning the fundamentals … Continue reading
Help Clients Find Your Company. . . Online
Ever wonder how effective your company website really is? Have your website graded using a free on-line tool. “Webgrader” delivers a short, informative report identifying what’s working great on your website, as well as improvements that can enhance your website’s effectiveness. How to … Continue reading
Encourage the ‘above and beyond’ attitude in your staff
Attitude makes or breaks a customer experience. Customers make or break a business. Not really profound, but a good concept to continually come back to when dealing with clients. I recently had the opportunity to speak to a small group … Continue reading
Examining social media . . .
Heard about the MoSo Conference in Saskatoon? It’s a two-day, intensive mobile and social media conference being held at the U of S. Lots of great speakers and topics are being covered. Even though the tickets are sold out for … Continue reading
What about a ‘Like’ contest?
Facebook has become an important part of business. As a way to communicate with clients, it’s a real-time, inexpensive way to find out what your customers are really thinking. So many great suggestions and ideas for product/service development can come from … Continue reading
Free demographic info is online!
The internet is a great resource for small business planning. You can find out a lot about your customers – how many live in your market area, gender and age breakdowns and loads of other info. These details are important … Continue reading
Don’t forget about the power of a Press Release!
Sometimes the basics are still the best. I was lucky enough to be in the crowd when journalist Christalee Froese, of West Word Communications, talked about the power of the Press Release. Her words of wisdom were pretty easy to … Continue reading
Social Media for Business
So I attended a webinar this week all about how to use Twitter in business. There were many very convincing reasons given as to why business should consider Twitter as a communications tool. Did you know there are 200 million … Continue reading